by Joel Cowdry | May 13, 2021 | Traditional Marketing
Tips for Working with Graphic Designers A good graphic designer is worth their weight in gold to an independent business owner. Graphic designers can help differentiate you from competitors in the insurance market by creating a visual brand identity and consistent...
by Joel Cowdry | Apr 29, 2021 | Non-Traditional Marketing
The Short- and Long-Term Potential of Facebook Marketing Facebook marketing is performing well for many agents throughout the country in terms of generating leads. You may be wondering if this trend is a flash in the pan or if Facebook has the potential for being an...
by Joel Cowdry | Apr 15, 2021 | Traditional Marketing
How Much Money Can a Good Retention Program Make You? One of the best ways to make more money in Medicare sales is to increase client retention. Renewals comprise such a significant portion of an independent agent’s income that even slight variations up or down in...
by Joel Cowdry | Apr 1, 2021 | Non-Traditional Marketing
The Do’s and Don’ts of Creating an Online Presence for Medicare Sales As an independent agent, the picture you paint of yourself online is becoming increasingly important. Even if all social distancing restrictions were lifted today, research shows that 87% of...
by Joel Cowdry | Mar 18, 2021 | Traditional Marketing
Proven Strategies for Using Language to Improve Marketing & Sales Because independent insurance agents already wear so many hats, it’s understandable when the role of “professional writer” gets set aside to save time. It’s important to know, however, that using...
by Joel Cowdry | Mar 4, 2021 | Networking & Referrals, Traditional Marketing
5 Pro Tips for Following Up on Leads While just about everyone age 65 and over needs Medicare insurance, not everyone signs up with the first agent they talk to or after the first presentation they attend. Sometimes the sale takes time and we are often asked by agents...
by Joel Cowdry | Feb 18, 2021 | Networking & Referrals, Traditional Marketing
Tips for Improving Client Loyalty as Social Distancing Continues Customer loyalty is critical to independent agents selling Medicare due to the renewal-based income these insurance sales generate. Making steps to improve customer loyalty can be a challenge in normal...
by Joel Cowdry | Feb 4, 2021 | Non-Traditional Marketing, Traditional Marketing
Tips for Driving Traffic to Your Insurance Agent Website ‘Now that I have a website, how do I get people to visit it?’ This question plagues everyone who takes the time to build a website for their business. And while the Google gods offer plenty of advice to website...
by Joel Cowdry | Jan 21, 2021 | Traditional Marketing
Tips for Creating an Independent Insurance Agent Website Developing a website for your business is an exciting step in creating an online presence and additional resource for your clients and prospects. The following pointers can help structure your approach, saving...
by Joel Cowdry | Jan 7, 2021 | Non-Traditional Marketing, Traditional Marketing
Balancing Digital and Traditional Marketing Strategies in 2021 The pandemic has forced insurance agents and agencies to adopt new, virtual marketing and communication methods to reach and service customers. Some members of the senior market who are used to filling out...
