by Joel Cowdry | Aug 13, 2020 | Traditional Marketing
Why and How to Make Direct Mail a Part of Your Marketing Mix Direct mail can be a lucrative marketing method for independent insurance agents despite living in a world that’s gone virtual. Contrary to the belief that direct mail is dead, it’s very much alive! In fact,...
by Joel Cowdry | Jul 29, 2020 | Non-Traditional Marketing, Traditional Marketing
How To Use Education-Based Marketing to Your Advantage Who wants to “get educated”? Your prospects do! The fact is, 70% of people eligible for Medicare Insurance say they need more education. They’re literally begging for it. That’s why education-based marketing can...
by Joel Cowdry | Jul 16, 2020 | Networking & Referrals, Non-Traditional Marketing, Traditional Marketing
Take Your Virtual Meetings from Good to Great! It’s safe to say that using virtual meetings to conduct business is a practice that’s here to stay. It’s no secret that mediocre virtual meetings produce mediocre results while great virtual meetings can lead to great...
by Joel Cowdry | Jul 2, 2020 | Non-Traditional Marketing, Traditional Marketing
Get the Results You Want Despite a Different AEP There is huge opportunity for agents who prepare early this year! The different scenario we find ourselves in this season isn’t necessarily a bad thing! Let’s take a peek into the 2021 Annual Election Period (AEP) and...
by Joel Cowdry | Jun 18, 2020 | Non-Traditional Marketing, Traditional Marketing
Social Media Best Practices for Insurance Agents Utilizing social media in your marketing mix as an independent insurance agent has quickly moved from “probably a good idea” to a necessary practice in the current era of digital communication. Today, we cover a lot of...
by Joel Cowdry | Jun 4, 2020 | Non-Traditional Marketing, Traditional Marketing
Effective Marketing Methods During Social Distancing The current climate of social distancing, despite its challenges, is presenting unique marketing opportunities as people stay indoors and pay more attention to the communications they receive. We know you visit...
by Joel Cowdry | May 21, 2020 | Traditional Marketing
Save Time and Make More Money Using the Cloud Increasing sales and becoming more efficient are top priorities for business owners. Cloud computing? Probably not so high on the priority list. You may be surprised, then, to learn that cloud computing can save you a ton...
by Joel Cowdry | May 6, 2020 | Non-Traditional Marketing, Traditional Marketing
A Beginner’s Guide to Virtual Networking for Independent Agents You may be asking yourself, “why do I need to network?” The straight-forward answer is because the more people you tell about your services, the more leads you receive. 20% of all Americans...
by Joel Cowdry | Apr 22, 2020 | Non-Traditional Marketing, Traditional Marketing
A Beginner’s Guide to Selling Insurance Remotely We’re hearing a lot of agents ask how they can continue growing their business in this time of social distancing. The new environment is understandably challenging our usual routines. The good news is that...
by Joel Cowdry | Apr 1, 2020 | Uncategorized
Resources for Being Present and Remaining Positive Information can be empowering in troubled times. Feelings of anxiety, uncertainty and confusion are normal right now. Good information, however, can help guide us through difficult situations and make us aware of how...
