by Joel Cowdry | Nov 19, 2020 | Traditional Marketing
Versatility is King: How a Hybrid Approach to Technology Can Produce Results for Agents There are a lot of technologies available that make it easier for independent agents to sell Medicare insurance; allowing the prospect to choose which is used and when can be a big...
by Joel Cowdry | Oct 8, 2020 | Networking & Referrals, Non-Traditional Marketing, Traditional Marketing
Last-Minute Marketing Ideas for AEP Maybe it’s your first year selling Medicare. Or perhaps the rollercoaster that is 2020 is forcing a late start to your marketing efforts this selling season. No matter the reason, you need some marketing ideas you can use NOW that...
by Joel Cowdry | Sep 24, 2020 | Networking & Referrals, Non-Traditional Marketing, Traditional Marketing
AEP Prep Checklist for Agents Success is innately dependent on preparation! James Burke poses the question “why should we look to the past in order to prepare for the future?” Then answers “because there is nowhere else to look”. This rings loud and true when it comes...
by Joel Cowdry | Sep 10, 2020 | Traditional Marketing
How a SWOT Analysis Can Help Independent Agents Grow Their Business Even if a SWOT Analysis sounds a bit technical, this exercise can actually be a lot of fun whether it’s done individually or in a group setting! A thorough SWOT analysis conducted internally can...
by Joel Cowdry | Aug 13, 2020 | Traditional Marketing
Why and How to Make Direct Mail a Part of Your Marketing Mix Direct mail can be a lucrative marketing method for independent insurance agents despite living in a world that’s gone virtual. Contrary to the belief that direct mail is dead, it’s very much alive! In fact,...
by Joel Cowdry | Jul 29, 2020 | Non-Traditional Marketing, Traditional Marketing
How To Use Education-Based Marketing to Your Advantage Who wants to “get educated”? Your prospects do! The fact is, 70% of people eligible for Medicare Insurance say they need more education. They’re literally begging for it. That’s why education-based marketing can...
