by Joel Cowdry | Sep 24, 2020 | Networking & Referrals, Non-Traditional Marketing, Traditional Marketing
AEP Prep Checklist for Agents Success is innately dependent on preparation! James Burke poses the question “why should we look to the past in order to prepare for the future?” Then answers “because there is nowhere else to look”. This rings loud and true when it comes...
by Joel Cowdry | Sep 10, 2020 | Traditional Marketing
How a SWOT Analysis Can Help Independent Agents Grow Their Business Even if a SWOT Analysis sounds a bit technical, this exercise can actually be a lot of fun whether it’s done individually or in a group setting! A thorough SWOT analysis conducted internally can...
by Joel Cowdry | Aug 13, 2020 | Traditional Marketing
Why and How to Make Direct Mail a Part of Your Marketing Mix Direct mail can be a lucrative marketing method for independent insurance agents despite living in a world that’s gone virtual. Contrary to the belief that direct mail is dead, it’s very much alive! In fact,...
by Joel Cowdry | Jul 29, 2020 | Non-Traditional Marketing, Traditional Marketing
How To Use Education-Based Marketing to Your Advantage Who wants to “get educated”? Your prospects do! The fact is, 70% of people eligible for Medicare Insurance say they need more education. They’re literally begging for it. That’s why education-based marketing can...
by Joel Cowdry | Jul 16, 2020 | Networking & Referrals, Non-Traditional Marketing, Traditional Marketing
Take Your Virtual Meetings from Good to Great! It’s safe to say that using virtual meetings to conduct business is a practice that’s here to stay. It’s no secret that mediocre virtual meetings produce mediocre results while great virtual meetings can lead to great...
by Joel Cowdry | Jul 2, 2020 | Non-Traditional Marketing, Traditional Marketing
Get the Results You Want Despite a Different AEP There is huge opportunity for agents who prepare early this year! The different scenario we find ourselves in this season isn’t necessarily a bad thing! Let’s take a peek into the 2021 Annual Election Period (AEP) and...
