Text Messaging

Text Messaging

How Independent Agents Can Use Text Messaging to Improve Communication and Increase Sales As communication methods evolve, text messaging is becoming a more prevalent means of conducting business in a market that’s learned to adapt to consumer needs and wants. Email...
Guerilla Marketing

Guerilla Marketing

Guerilla Marketing What does Guerilla Marketing mean to the Independent Insurance Agent? You may have heard the term ‘guerilla marketing’ before, but what exactly is it? More importantly, how can you use it to your benefit? Guerilla marketing uses low-cost, unexpected...