by Joel Cowdry | Apr 7, 2022 | Traditional Marketing
Applying Niche Marketing to Medicare Sales In many instances, though it may seem counterintuitive, agents can increase sales by reducing the number of prospects they pursue. A colleague recently introduced a novel concept presented by an ad agency in Australia:...
by Joel Cowdry | Mar 17, 2022 | Networking & Referrals
Networking on LinkedIn: Tips for Independent Agents LinkedIn is king when it comes to online networking with fellow professionals. While other platforms with distinguishing features like NextDoor are cropping up, LinkedIn remains the dominant player (80% of social...
by Joel Cowdry | Mar 3, 2022 | Non-Traditional Marketing
How Can Automation Increase Medicare Insurance Sales? Insurance agents are busy professionals who wear a lot of hats, making time one of their most precious commodities. Agents can save time through marketing automation which is, in a nutshell, the process of having...
by Joel Cowdry | Feb 17, 2022 | Networking & Referrals, Non-Traditional Marketing, Traditional Marketing
Applying the Principles of Persuasion to Medicare Marketing Agents who can increase their marketing response rates receive more leads, and getting more leads can result in more sales. And who doesn’t want more sales? The question then becomes: how can one increase...
by Joel Cowdry | Feb 3, 2022 | Networking & Referrals, Traditional Marketing
How Agents Can Convey Trustworthiness in Marketing Communications Trust is a huge reason why agents earn renewals from Medicare sales. Agents work hard to help clients make sound health decisions by presenting the right Medicare plan options available – often...
