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Applying Niche Marketing to Medicare Sales

Applying Niche Marketing to Medicare Sales

by Joel Cowdry | Apr 7, 2022 | Traditional Marketing

Applying Niche Marketing to Medicare Sales In many instances, though it may seem counterintuitive, agents can increase sales by reducing the number of prospects they pursue. A colleague recently introduced a novel concept presented by an ad agency in Australia:...
Networking on LinkedIn: Tips for Independent Agents

Networking on LinkedIn: Tips for Independent Agents

by Joel Cowdry | Mar 17, 2022 | Networking & Referrals

Networking on LinkedIn: Tips for Independent Agents LinkedIn is king when it comes to online networking with fellow professionals. While other platforms with distinguishing features like NextDoor are cropping up, LinkedIn remains the dominant player (80% of social...
How Can Automation Increase Medicare Insurance Sales?

How Can Automation Increase Medicare Insurance Sales?

by Joel Cowdry | Mar 3, 2022 | Non-Traditional Marketing

How Can Automation Increase Medicare Insurance Sales? Insurance agents are busy professionals who wear a lot of hats, making time one of their most precious commodities. Agents can save time through marketing automation which is, in a nutshell, the process of having...
Applying the Principles of Persuasion to Medicare Marketing

Applying the Principles of Persuasion to Medicare Marketing

by Joel Cowdry | Feb 17, 2022 | Networking & Referrals, Non-Traditional Marketing, Traditional Marketing

Applying the Principles of Persuasion to Medicare Marketing Agents who can increase their marketing response rates receive more leads, and getting more leads can result in more sales. And who doesn’t want more sales? The question then becomes: how can one increase...
How Agents Can Convey Trustworthiness in Marketing Communications

How Agents Can Convey Trustworthiness in Marketing Communications

by Joel Cowdry | Feb 3, 2022 | Networking & Referrals, Traditional Marketing

How Agents Can Convey Trustworthiness in Marketing Communications Trust is a huge reason why agents earn renewals from Medicare sales. Agents work hard to help clients make sound health decisions by presenting the right Medicare plan options available – often...
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