FREE Content Independent Agents Can Share Year-Round

As a small business owner, you’ve likely heard about content marketing, so what’s all the hype about? Today’s article addresses what content marketing is, highlights its benefits to independent agents, and provides resources agents can use to create or distribute content to clients, prospects, and colleagues.

Content creation, it can be said, is the basis for all modern digital marketing efforts. It’s defined by many as the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience. In other words, many marketing activities agents engage in like hosting a website, writing blogs, posting to social media or sending regularly scheduled newsletters are forms of content marketing.

Content marketing is important because it can help establish yourself as an authority in your field to both Medicare-eligible prospects and to other business professionals who can refer business. When you create content, you’re providing free and useful information to your audience, attracting potential customers, and retaining existing clients through meaningful engagement.

One of the keys to creating meaningful content for audience members is having a consistent bank of content resources available to mine. The following resources certainly aren’t intended to present a comprehensive list, though they provide a solid starting foundation and can help to serve as a template of sorts for building your own go-to resource collection.

Staying on top of Medicare insurance news and trends helps build your credibility and positions you as a resource for reliable information:

Medicare & You Handbook: https://www.medicare.gov/Pubs/pdf/10050-medicare-and-you.pdf

CMS Newsroom Homepage: https://www.cms.gov/newsroom

Kaiser Health News: https://khn.org/topics/medicare/

Reading and sharing relevant commentaries about current developments to Medicare and the effects they have on consumers demonstrates you’re in touch with how changes can impact your clientele:

CNBC: https://www.cnbc.com/medicare/

US News: https://www.usnews.com/topics/subjects/medicare

Center for Medicare Advocacy: https://medicareadvocacy.org/articles/

Content doesn’t have to be purely informational. In fact, it’s beneficial to occasionally post or share about topics that are fun, inspiring, or otherwise interesting to the senior market:

Free Bingo: https://myfreebingocards.com/virtual-bingo

Inspiring Quotes: https://www.brainyquote.com/

Nutrition Tips & Recipes: https://www.yummly.com/dish/093178/healthy-recipes-for-seniors

The resources listed here consistently provide a lot of material agents can use to inform/augment their websites, blogs, social media posts, newsletters, email campaigns to current clients & colleagues, in-person and virtual presentations, offsite articles, and other communications where content is king. As an independent agent selling Medicare insurance in the current climate, building your online presence is increasingly critical to building sales and we trust you’ll find these resources helpful as you endeavor to grow both.

As a National Marketing Organization that works with thousands of independent agents, we understand you must generate leads in order to grow your business. That’s why we work diligently to provide the resources necessary for successful marketing. If this information is valuable and you want to know more about the services we provide our Medicare agent partners, please contact us at marketing@berwickinsurance.com or 888-745-2320.

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