Tips for Working with Graphic Designers

A good graphic designer is worth their weight in gold to an independent business owner. Graphic designers can help differentiate you from competitors in the insurance market by creating a visual brand identity and consistent brand footprint across various marketing platforms. They help bring your projects to life, everything from logo design to custom print projects to website development and more. A graphic designer who is aligned with your vision and understands the project at hand can produce work that dramatically increases engagement rates, ultimately leading to more sales.

Here are a few tips to help you select the right graphic designer for you and your business:

Enthusiasm. In our experience, there needs to be a certain level of synergy between the client and graphic designer. You’ll likely sense whether or not the visual artist is enthusiastic about your brand and projects in the initial meeting. Get a feel for the designer’s personality and whether it’s a good match with the way you conduct business.

Experience. Ask if the graphic designer has experience doing a project like the one at hand. Some designers have particular areas of expertise, so if you’re in need of a logo and they’ve never done one before, it’s probably not a good fit.

Expectations. Ask if they can complete the project within your budget and according to your timeline. Set these parameters early to help ensure you reach your goals.

Examples. If the graphic designer you’re talking to meets the criteria so far, ask to view previous work so you can gauge if it’s in line with what you’re looking for in terms of both style and quality.

Finding a graphic designer who’s a good fit is determined in large part by your personal preference, and rightfully so! The work they produce is a direct reflection of you and your brand. That said, starting the selection process with these tips can help expedite things and ensure you end up in a win-win situation.

As a National Marketing Organization that works with thousands of independent agents, we understand you must generate leads in order to grow your business. That’s why we work diligently to provide the resources necessary for successful marketing. If this information is valuable and you want to know more about the services we provide our Medicare agent partners, please contact us at marketing@berwickinsurance.com or 888-745-2320.

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