by Joel Cowdry | Jul 22, 2021 | Traditional Marketing
Ramping Up for AEP: Winning with Retention The Medicare Annual Enrollment Period (AEP) presents a lot of opportunity for insurance agents to grow their business by acquiring new customers. Because Medicare enrollees can switch plans during this time, the busy selling...
by Joel Cowdry | Jul 8, 2021 | Traditional Marketing
Why Local Agents Have the Advantage Over “Big” National Competitors Independent insurance agents often wonder how they can compete with national, big-budget competitors. In reality, local agents hold the key to what prospects want when shopping for insurance. We’ve...
by Joel Cowdry | Jun 24, 2021 | Networking & Referrals, Non-Traditional Marketing, Traditional Marketing
Winning with Medicare Sales Using a Healthy Marketing Mix You wear a lot of hats as an independent insurance agent (contracting, certifications, sales, customer service, etc.). We’re here to help you wear the all-important marketing hat! You know marketing is critical...
by Joel Cowdry | Jun 10, 2021 | Non-Traditional Marketing, Traditional Marketing
Ad Frequency and Its Impact on Campaign Effectiveness You might be surprised how often you need to change your ad creative, depending on the media. We know you turn to marketingmedicare.com for good information on how to effectively market your Medicare insurance...
by Joel Cowdry | May 27, 2021 | Traditional Marketing
How Can Branding Help Me Grow My Insurance Business? Creating an effective brand presence is often the key difference for successful Medicare insurance agents. Dictionary.com defines the term ‘brand’ as “the kind, grade, or make of a product or service, as indicated...
by Joel Cowdry | May 13, 2021 | Traditional Marketing
Tips for Working with Graphic Designers A good graphic designer is worth their weight in gold to an independent business owner. Graphic designers can help differentiate you from competitors in the insurance market by creating a visual brand identity and consistent...
by Joel Cowdry | Apr 29, 2021 | Non-Traditional Marketing
The Short- and Long-Term Potential of Facebook Marketing Facebook marketing is performing well for many agents throughout the country in terms of generating leads. You may be wondering if this trend is a flash in the pan or if Facebook has the potential for being an...
by Joel Cowdry | Apr 15, 2021 | Traditional Marketing
How Much Money Can a Good Retention Program Make You? One of the best ways to make more money in Medicare sales is to increase client retention. Renewals comprise such a significant portion of an independent agent’s income that even slight variations up or down in...
by Joel Cowdry | Apr 1, 2021 | Non-Traditional Marketing
The Do’s and Don’ts of Creating an Online Presence for Medicare Sales As an independent agent, the picture you paint of yourself online is becoming increasingly important. Even if all social distancing restrictions were lifted today, research shows that 87% of...
by Joel Cowdry | Mar 18, 2021 | Traditional Marketing
Proven Strategies for Using Language to Improve Marketing & Sales Because independent insurance agents already wear so many hats, it’s understandable when the role of “professional writer” gets set aside to save time. It’s important to know, however, that using...
