by Joel Cowdry | Sep 9, 2021 | Non-Traditional Marketing
Proven Tips for Posting Content to Social Media “What content should I post to my social media page?” This is a question many agents often ask and we’re taking the opportunity to answer it right here in our blog! We’ll begin by quickly explaining why we recommend...
by Joel Cowdry | Aug 26, 2021 | Traditional Marketing
Staying in Front of Clients Who Continue to Social Distance Heading into the busy Medicare selling season with the Coronavirus continuing to rear its ugly head, you’re bound to encounter clients still wanting to do business at a distance. Staying connected with these...
by Joel Cowdry | Aug 5, 2021 | Traditional Marketing
Let’s Talk Leads: “Free” vs. Purchased vs. Generated As insurance agents, we depend on leads to help grow our business. Yet all leads are not created equally. In fact, some leads can be detrimental to your business if not properly acquired or contacted. Today’s...
by Joel Cowdry | Jul 22, 2021 | Traditional Marketing
Ramping Up for AEP: Winning with Retention The Medicare Annual Enrollment Period (AEP) presents a lot of opportunity for insurance agents to grow their business by acquiring new customers. Because Medicare enrollees can switch plans during this time, the busy selling...
by Joel Cowdry | Jul 8, 2021 | Traditional Marketing
Why Local Agents Have the Advantage Over “Big” National Competitors Independent insurance agents often wonder how they can compete with national, big-budget competitors. In reality, local agents hold the key to what prospects want when shopping for insurance. We’ve...
by Joel Cowdry | Jun 24, 2021 | Networking & Referrals, Non-Traditional Marketing, Traditional Marketing
Winning with Medicare Sales Using a Healthy Marketing Mix You wear a lot of hats as an independent insurance agent (contracting, certifications, sales, customer service, etc.). We’re here to help you wear the all-important marketing hat! You know marketing is critical...
by Joel Cowdry | Jun 10, 2021 | Non-Traditional Marketing, Traditional Marketing
Ad Frequency and Its Impact on Campaign Effectiveness You might be surprised how often you need to change your ad creative, depending on the media. We know you turn to marketingmedicare.com for good information on how to effectively market your Medicare insurance...
by Joel Cowdry | May 27, 2021 | Traditional Marketing
How Can Branding Help Me Grow My Insurance Business? Creating an effective brand presence is often the key difference for successful Medicare insurance agents. Dictionary.com defines the term ‘brand’ as “the kind, grade, or make of a product or service, as indicated...
by Joel Cowdry | May 13, 2021 | Traditional Marketing
Tips for Working with Graphic Designers A good graphic designer is worth their weight in gold to an independent business owner. Graphic designers can help differentiate you from competitors in the insurance market by creating a visual brand identity and consistent...
by Joel Cowdry | Apr 29, 2021 | Non-Traditional Marketing
The Short- and Long-Term Potential of Facebook Marketing Facebook marketing is performing well for many agents throughout the country in terms of generating leads. You may be wondering if this trend is a flash in the pan or if Facebook has the potential for being an...
