by Joel Cowdry | Aug 4, 2022 | Traditional Marketing
How Independent Agents Can Make the Most of Third-Party Relations – Web Developers (2/3) As the Annual Enrollment Period (AEP) approaches, we understand you may need to secure the services of third-party vendors and creatives in order to reach your sales goals. This...
by Joel Cowdry | Jul 14, 2022 | Traditional Marketing
How Independent Agents Can Make the Most of Third-Party Relations – Graphic Designers (1/3) As the Annual Enrollment Period (AEP) approaches, we understand you may need to secure the services of third-party vendors and creatives in order to reach your sales goals....
by Joel Cowdry | May 5, 2022 | Traditional Marketing
Client Retention: Quick Stats & Tips to Help Keep Your Renewals Client retention is extremely important to Medicare insurance sales because, over time, renewals can become the most significant part of an agent’s income. Yet, too often, the day-to-day pursuit of...
by Joel Cowdry | Apr 7, 2022 | Traditional Marketing
Applying Niche Marketing to Medicare Sales In many instances, though it may seem counterintuitive, agents can increase sales by reducing the number of prospects they pursue. A colleague recently introduced a novel concept presented by an ad agency in Australia:...
by Joel Cowdry | Mar 17, 2022 | Networking & Referrals
Networking on LinkedIn: Tips for Independent Agents LinkedIn is king when it comes to online networking with fellow professionals. While other platforms with distinguishing features like NextDoor are cropping up, LinkedIn remains the dominant player (80% of social...
by Joel Cowdry | Mar 3, 2022 | Non-Traditional Marketing
How Can Automation Increase Medicare Insurance Sales? Insurance agents are busy professionals who wear a lot of hats, making time one of their most precious commodities. Agents can save time through marketing automation which is, in a nutshell, the process of having...
by Joel Cowdry | Feb 17, 2022 | Networking & Referrals, Non-Traditional Marketing, Traditional Marketing
Applying the Principles of Persuasion to Medicare Marketing Agents who can increase their marketing response rates receive more leads, and getting more leads can result in more sales. And who doesn’t want more sales? The question then becomes: how can one increase...
by Joel Cowdry | Feb 3, 2022 | Networking & Referrals, Traditional Marketing
How Agents Can Convey Trustworthiness in Marketing Communications Trust is a huge reason why agents earn renewals from Medicare sales. Agents work hard to help clients make sound health decisions by presenting the right Medicare plan options available – often...
by Joel Cowdry | Jan 20, 2022 | Compliance, Networking & Referrals, Traditional Marketing
Medicare Open Enrollment Period Do’s and Don’ts Medicare Open Enrollment Period (OEP) runs January 1 – March 31 annually. It allows individuals enrolled in a Medicare Advantage (MA) plan to make a one-time election to go to either another MA plan with or without Rx...
by Joel Cowdry | Jan 6, 2022 | Non-Traditional Marketing
FREE Content Independent Agents Can Share Year-Round As a small business owner, you’ve likely heard about content marketing, so what’s all the hype about? Today’s article addresses what content marketing is, highlights its benefits to independent agents, and provides...
